What Exactly is SEO?

swoHave you ever reached the point with an acquaintance where you can’t remember his or her name, but the two of you have had so many conversations that it would be embarrassing to say, “Remind me of your name again?” Like the barrista who makes your coffee every morning that calls you by name when you walk in the door, but you only respond with “dude,” or “friend.”

SEO has become that dude. Most business people hear the term “SEO” tossed around so casually these days in sales meetings and around the water cooler, it’s almost too embarrassing to even admit you don’t know what it means.

Look no further, because your dial up internet has led you to a judgment free zone.

SEO stands for Search Engine Optimization.

Now you’re thinking, “I don’t even have a search engine. How would I optimize such a thing?

You may not be in the search engine business, but Google, Yahoo, and Bing are, and their business is important to yours.

Google now processes over 40,000 search queries every second on average, which adds up to be about 1.2 trillion searches per year. People are searching for all kinds of information, and search engines are doing their best to give them helpful answers.

Many times people are searching for products and services like yours. In order for a search engine to connect the end user with your website, the engine must be able to find, assess, and evaluate your site, to determine whether your site would be a valuable resource for the searcher.

Search engine optimization, then, is the process of improving and promoting your website to increase web traffic coming from search engines.

Mayberry specializes in search engine optimization for sites across all different markets and industries. We help businesses design, build, and maintain their sites in such a way that is both helpful to potential customers and favored by Google.


 

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